Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

Building a Growth Engine, Part 3: Activation

October 8, 20190Comments

Parts 1 and 2 of this series on growth hacking were all about the process of bringing customers into your sphere of awareness, and acquiring them in the sense of getting them to engage with you on an informational level. Once those steps are complete, it's time to progress to the crucial turning point of activation.

Building a Growth Engine, Part 2: Acquisition

September 24, 20190Comments

Last time, in part 1 of this series on growth hacking, we talked about awareness, the initial step in the AAARRR funnel (also known as the Pirate Funnel). This time, we're moving on beyond the point of awareness to when you have your first transaction with a customer. This is referred to as acquisition.

Building a Growth Engine, Part 1: Awareness

September 19, 20190Comments

As a business owner or startup founder, you know firsthand how important it is to grow a loyal and active customer base. The pressure to go from zero to self-sustaining is enormous, especially if you're a small enterprise starting with a modest marketing budget. Fast growth is the buoy that will keep your business afloat, and amassing that critical customer base is what growth hacking (or growth marketing) is all about.

Why Your Business Needs Google My Business

August 29, 20190Comments

You've probably already claimed your Google My Business page, right? If you're not familiar, GMB is now the standard for companies that want to claim their official listing on Google. It's a sort of "virtual storefront," providing businesses greater visibility and control over their optics on the world's most popular search engine. . What a lot of people don't know, however, is that Google has recently made some improvements to the service, and if you're not taking advantage of the new features, here are a few reasons why you should put it at the top of your to-do list.

Cogo Interactive Recognized as a Top Advertising & Marketing Agency in Virginia

August 22, 20190Comments

Cogo Interactive is a results-driven digital marketing agency that provides cutting-edge digital marketing strategy to our clients in the Washington DC metro and around the country.

5 Ways to Build Success with Customer Advocacy

August 15, 20190Comments

If you've been in the business world for longer than a decade, you're almost certainly used to the traditional model of the customer journey, in which the key factor was the skills of the sales rep. If a rep was good at selling, then the sales would happen, end of story. Sales reps controlled the situation by carefully crafting a narrative for the customer, letting information trickle out only when absolutely necessary.

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Building a Growth Engine, Part 3: Activation

Building a Growth Engine, Part 2: Acquisition

Building a Growth Engine, Part 1: Awareness

Why Your Business Needs Google My Business

5 Ways to Build Success with Customer Advocacy

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