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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

How to Supercharge Your Online Presence with Real-Time Engagement

Gone are the days when having an online business presence was just a matter of throwing a static webpage together and letting it do the work for you - today's consumers (and especially those from younger generations) are accustomed to the internet being a place for dynamic interaction.  In terms of lead generation, this means that in order to stand out in a sea of available options, you need to be perpetually demonstrating why your product or service is special.  Here are three ways you can start engaging with your audience in real time, to show everyone exactly what you're made of and why they should want a piece of it.

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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

Using Video to Bolster Your Digital Marketing Strategy

If you've been anywhere near the internet in the past five years, you probably already know just how important video is, and how much it has become a part of the online landscape.  As internet (and especially mobile internet) speeds have become faster, the barriers that kept video from dominating in the past have fallen away.  People are now watching over one billion hours of YouTube per day,  live video streaming is possible even from mobile devices, and the marketing world has caught on to the importance of these shifts.

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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

How to Level-Up Your SEO in 2018

The SEO game is becoming increasingly sophisticated over time.  The earth-shatteringly major Google algorithm updates are coming fewer and farther between, which is great.  The trade-off, however, is that the smoother, more subtle changes to how search engines work mean that your approach to SEO also needs to be smooth and subtle.  It also needs to be dynamic - gone are the days when you could just set things a certain way and forget about it for a while.  To keep on top of today's search results, you need to be constantly re-evaluating your techniques, so here are some things to keep in mind over the course of 2018.

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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

5 Ways to Turn Negative Feedback into a Positive

As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be.  What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive.  Here are five ways to do just that:

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