4 Reasons Why Video Should Be Part of Your Online Marketing Strategy

Are you using video in your digital marketing yet?


You should be! Here are four great reasons to jump on the bandwagon and start creating video marketing content for your brand.
1. You’ll be behind the times if you don’t. 81% of businesses are currently using video in their marketing strategies, up from 63% in 2017. Those numbers are accelerating – estimates are that by the year 2020, videos will comprise more than four-fifths of all internet traffic. If you keep putting off embracing this important trend, you’ll miss out on a huge slice of the digital marketing pie.
2. Video improves SEO. Search engines have loved website videos for a while now, especially since Google acquired YouTube and made video part of its own growth strategy.  As a result, having a video on your site now makes you 53 times more likely to show up on Google’s coveted front page of search results.  In short, videos have a huge effect on your site’s ranking.
3. Videos capture attention. Think people would rather read about your company?  Think again. 72% of people say that if video and text are both available on the same page, they would choose the video, and nearly everyone (95%) has watched a video to learn more about a product or service.  Video makes a connection with the viewer that flat text on a page just can’t do – given how well still images work in grabbing attention, it’s no wonder that video works even better.
4. Greater customer conversion.  Nearly two-thirds of consumers say that a marketing video on Facebook has influenced a purchasing decision they made, and including a video on a landing page can increase conversion by 80%.  Those are impressive numbers, and in the end, those all-important conversions are what your marketing efforts are all about.
The stats speak for themselves – video is, without a doubt, the way forward for any online marketing strategy.  If you’re not already moving toward video content on your website and social channels, now is the time to get started!
Cogo Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and nationally.