Gone are the days when having an online business presence was just a matter of throwing a static webpage together and letting it do the work for you - today's consumers (and especially those from younger generations) are accustomed to the internet being a place for dynamic interaction. In terms of lead generation, this means that in order to stand out in a sea of available options, you need to be perpetually demonstrating why your product or service is special. Here are three ways you can start engaging with your audience in real time, to show everyone exactly what you're made of and why they should want a piece of it.
