Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

A Google Checklist For Your Website

February 15, 20170Comments

According to Google, there are 4 criteria that you need to meet to increase your SEO, searchability, and how your potential customer can find you online.

1. Informative and useful content: what other webpages/profiles are ranking in Google for the keywords you want to rank for? How does the design, look and feel, and SEO of your website compare? What information do those sites have that you may be missing?

2. Credible: ways to build your credibility online are to build relationships and share comments and articles on other credible websites/profiles and display your awards and logos (i.e. BBB or Angie’s List Accredited badges).

3. Write well: do you have typos or incorrect facts and stats? Google does not rank websites that are poorly written. 4. Engaging content: would your target audience want to bookmark your webpage, share it, recommend it, or submit a comment? Think about this or discuss your ideas with a friend, industry expert, and/or business partner for added insight, perspective, and feedback.

Web Design is more about “Marketing” than Design

February 8, 20170Comments

Web design is more about how you attract the right visitors than it is about how your website looks and feels. Don’t get me wrong however, the usability and flow of your website IS important. Though, marketing is where you need to focus your efforts, consistently review upcoming trends, and re-invent.

Web marketing is about developing powerful communication strategies using all of the popular social/niche media channels to drive traffic and generate qualified leads. It can include a social media marketing program, search engine optimization, research, integration … even how your business seems to appear and be marketed on LinkedIn.

Who strong is your website marketing? Find out what your score is here: https://website.grader.com/ and let us know.

Multimedia Is Important in Online Marketing

February 1, 20170Comments

The word "dynamic" describes today's online experience! The early days of the web featured mostly static pages with lots of text and not much else. Though, the websites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played a huge role in this evolution. As media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace.

Multimedia is everywhere nowadays. Intelligent marketers understand the need for incorporating a fair amount of multimedia into online marketing strategies. Even the smallest businesses with the simplest goals can still benefit from including multimedia as part of their campaigns.

Tip for small businesses: doing this can also open you up to a whole new level of engaging with potential customers.

How to Get Those All-Important Testimonials

January 25, 20170Comments

These days, consumers rely more and more on the social aspects of research when they're considering where to spend their money. In other words, recommendations from real people can mean as much or more to them than advertisements or other marketing campaigns. Testimonials are a great way to show that people find your product or service valuable, but how do you get strong, believable testimonials to use on your site?

Google Analytics and Social Media Metrics

January 18, 20170Comments

Your social media and website presence should be integrated with one another in order to continuously drive traffic to your website. The next step would then be to measure your efforts so you can improve. Here is a helpful guide. Google Analytics provides you with data to see where your website visitors come from and understand how they maneuver through your site.

Why is my SEO not working?

January 11, 20170Comments

Blog

A Google Checklist For Your Website

Web Design is more about “Marketing” than Design

Multimedia Is Important in Online Marketing

How to Get Those All-Important Testimonials

Why is my SEO not working?

Get In Touch With Us

Recent Blog Posts

Links

Sign Up for Updates

(703) 885-8406