Collecting information about online visitors is nothing new - businesses have been doing this for many years as a way to learn more about what their customers want, and how best to serve them. What is evolving with new tech, however, are the ways in which that data can be interpreted and channeled in a useful manner. With the big data technologies that are emerging in 2018, small businesses have more power than ever to adopt an online marketing strategy that not only brings in the right customers, but gives those customers an unparalleled personal experience. If you're new to the idea of big data, find it intimidating, or simply don't see how it can help your strategy, here are a couple of key points that will point you in the right direction.
