According to Nationwide’s study “The Fear of Financial Planning,” 58% of millennials, more than any other generation, turn first to websites for financial planning resources.
So, how do you and will you need to market to Boomers, X'ers, and Millennials?
Keywords are the foundation of your website content.
.The topic of every page and what it is about should tie directly back to the keywords or keyword phrases you have written on your website pages, blog, article, etc. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information.
Have you ever thrown pasta against the wall to see if it sticks? If it sticks to the wall, you have cooked it long enough. If it does not stick, you need to cook it more. The real problem with this technique is that overcooked spaghetti sticks to the walls too! Pasta should be cooked al dente, or firm to the bite, so the more it cooks the gummier it gets and if it sticks to the wall it's probably overdone. In marketing, your strategy is the pasta. Throwing everything at the wall and hoping something will stick it not the best strategy … and customers won’t “bite”.
Many people approach their marketing strategy this way and throw all their tools and resources at once, such as:
