You've probably seen plenty of business sites with blogs, but maybe you've been hesitant to get one going yourself. After all, it takes time and effort to make sure that you're putting out content for your audience - wouldn't it be a better idea to focus your efforts on techniques that will actually help get customers to your doorstep?
So you went out and bought the most expensive web design that money could buy, but did you really get your money's worth? Just because you've paid for something to be extra-fancy doesn't mean that it's useful for your visitors, or that it's doing you any favors in terms of SEO. Here are some of the traps people frequently fall into when they assume that more expensive sites are automatically better.
We saw a hint of the future last year when Facebook introduced the Timeline format for personal accounts. Some loved it, some complained, but eventually everyone was moved over to the new design.
Just as search engines update their algorithms from time to time, SEO as a marketing tool is constantly evolving. Practices that were both effective and encouraged five years ago are likely not the same ones you'd want to use on a website today.
If you're one of the literally millions of people who is using LinkedIn only as a personal résumé and business-related social network, you're missing out on the numerous ways that this powerful site can help your marketing strategy. Here's a list of tricks you can use to turn your LinkedIn account into a marketing workhorse:
One of the great things about YouTube is that the site can be used for so many purposes - entertainment, education, promotion, or a combination of the three. The sheer amount of visibility that your company can get by just having a few well-constructed promotional videos is staggering, and it's something you shouldn't ignore if you want to get the absolute most out of your marketing strategy.