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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

Top 6 Social Networking Tools for B2B – #1 Your Web/Blog

Facebook has long been known as the top choice for business-to-consumer (B2C) social media marketing. But which social networking sites and social media sites are effective marketing channels for business-to-business (B2B)? How can B2B leverage social media to strengthen customer service, engage with customers and prospects, and differentiate themselves in a competitive marketplace? Starting this week, and over the next few weeks, I’ll share some of the top 6 social networking tools for B2B success in the social sphere compiled by Neal Schaffer of Windmills Marketing.

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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

10 Twitter Tools That Rock

Over the last several months, I have heard many colleagues and clients trumpet the same theme: What is Twitter and why should I care? Twitter is a microblogging tool and one of the fastest growing web brands on the Internet. Businesses are now getting smarter and using Twitter for marketing reach and brand awareness. If you haven't already started using Twitter, now is the time to start using this powerful social network to build your followers. The tools below, compiled by Pierre Zarokian of Submit Express, will help you to use Twitter more effectively.

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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

Using Social Media to Generate Business Leads – Blogging

I did a talk tonight for a local non-profit group and most were very interested in social media and others couldn't understand what all the fuss was about. Fuss indeed. Whether we like it or not, the social media train is fast, it's here, and it's not going away. Those businesses and non-profits that see the value in using the tools of this new digital frontier will enjoy the benefits of the organic growth a strategic social media campaign can generate. In the social sphere, there are many ways to generate business using social media and we'll start with some simple blogging strategies to follow :

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