The Importance of a Well-Designed Website

BY Peg McDermott on Jun 29, 2016 / IN web design, Web Services, website
The design of your website is important because it is your door to your customers’ interest. In our competitive world of online business, it is imperative that you have a well-designed website. 
Website users take just a few seconds to decide whether they are going to continue browsing your site or not and if they are interested in what you’re selling. A well-designed website does not fail to communicate your intention, your message, your tone, your services/products, and what you want your customer’s to do.  
A well designed website means that it:
  • Determines a Goal – What is the purpose of the redesign and what are the measurable outcome(s)?
  • Defines your Brand – What is the message and unique value proposition?
  • Defines the Buyer and Design Persona – Who is the defined target audience? How do you want them to perceive you?
  • Analyzes the Competition – Who are the top-ranked competitors and how do we distinguish ourselves?
Of course, make sure your website is optimized for the search engines by integrating all of the Search Engine Optimization (SEO) best practices.
COGO offers comprehensive Web Development services that includes captivating and professional web design and intuitive site architecture making it easy to navigate and be seen by the search engines. Any internet marketing strategy COGO develops begins with an audit of your current website; then our Web Development team works to create a state-of-the-art design combined with an intuitive site structure and back-end technologies to turn your website into a powerful marketing tool!
COGO’s online resources and downloadable guides can also give you more tips and info to get your online business and website started the right direction:
This blog was compiled by our staff writers. If you are looking for a solid inbound marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.