The 7 Top Strategies for Last-Minute Black Friday Marketing

Can you believe Thanksgiving will be here next week? If you haven’t gotten around to deciding what your business should do for Black Friday, don’t worry – here are some simple ideas you can start implementing today to get your customers excited and your online presence ready for the biggest shopping day of the year.

1. Reward loyalty. Your longtime customers deserve exclusive deals that can’t be found anywhere else. Send out an email as soon as possible to give these customers a special discount or something extra that they can redeem on Friday.

2. Set up spending tiers. Tiers are a great way to encourage people to buy just a little bit more in order to earn a reward. For example, you might offer free shipping for orders over a certain amount, or freebies that customers can redeem if they exceed one or more spending thresholds.

3. Create a sense of urgency. Black Friday already has some urgency built in, but you can maximize it even further by getting people excited for time-sensitive promotions. Flash sales that only last a few hours can help customers make the decision to act immediately, and are easy to announce over email or social media.

4. Check your website. Black Friday is not the time to find out that your website is slow or that certain e-commerce features aren’t working. Do a walkthrough of the buying process, both on desktop and mobile, and just make sure that it’s easy and fast to shop on your site, and that everything works correctly from start to finish.

5. Update your product listings. Is there a special product bundle or set of service offers you could put together especially for holiday shopping? You may not have time between now and next week to do a full audit of every available product on your site, but you can definitely add in a couple of special deals that are different from the standard items you offer year-round.

6. Prepare your social channels. Do you already have your online shop connected with your Instagram, YouTube, and Facebook accounts? If not, there’s still time to get that set up so that your Black Friday social posts can help generate revenue while engaging with your audience.

7. Be ready to follow up. Black Friday is just the beginning of the holiday shopping season. If you take the time to follow up via personalized emails with customers who took advantage of your special offers, you can get their feedback on the experience, recommend supplementary products and services, or remind them that you’ll also be offering Cyber Monday deals.

The holidays are a hectic time, especially for small business owners. If you want some strategies that can help both now and into 2023, contact us for a free consultation so we can help you move your business in the right direction for the coming year.

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.