It’s time for a festive edition of Digital Blend, with the experts who can help you set up a winning digital marketing strategy for 2023!
THE BIG PICTURE
Next year’s marketing technology trends – 2023 is around the corner, and these are the marketing technologies you need to incorporate into your strategy.
Reinforce your business – With tough economic times upon us, here are some ways you can make your business more robust.
Growing through a recession – Smart marketing decisions are more important than ever when consumers are less enthusiastic about parting with their money.
SOCIAL AND BRAND AWARENESS
Navigating the new Facebook – Now featuring multiple feeds and multiple audiences, Facebook makes it easier to target your content more accurately.
What will social media do in 2023? – After all the upheaval in 2022, major social platforms may follow a slightly different trajectory in the coming year.
Using Instagram for product promotion – Reels are rising up to challenge TikTok, and your business can use them as part of a comprehensive Instagram product promotion strategy.
LEAD GENERATION
Using LinkedIn document ads for lead gen – Develop warmer targeting audiences and put downloadable lead magnets in front of the right people on LinkedIn.
Mitigating a bad Google review – Don’t let a one-star review drive potential customers away – here’s what you can do to neutralize it.
Automate your sales process – Most businesses could be much more efficient when it comes to automating basic sales tasks and boosting ROI.
JUST FOR FUN
How many grandmas are in a can of Pringles? – Pringles decides to roll with the public roasting after a major billboard campaign is discovered to have a hilarious typo.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
