Building a Growth Engine, Part 2: Acquisition

digital marketing, digital marketing strategy, lead, lead generation, SalesSeptember 24, 2019760Views 0Likes 0Comments

Last time, in part 1 of this series on growth hacking, we talked about awareness, the initial step in the AAARRR funnel (also known as the Pirate Funnel). This time, we're moving on beyond the point of awareness to when you have your first transaction with a customer. This is referred to as acquisition.

Building a Growth Engine, Part 1: Awareness

digital marketing strategy, lead generation, online marketing strategySeptember 19, 2019888Views 0Likes 0Comments

As a business owner or startup founder, you know firsthand how important it is to grow a loyal and active customer base. The pressure to go from zero to self-sustaining is enormous, especially if you're a small enterprise starting with a modest marketing budget. Fast growth is the buoy that will keep your business afloat, and amassing that critical customer base is what growth hacking (or growth marketing) is all about.

Why Digital” Is Not the Key to Your Digital Marketing Strategy”

digital marketing, digital marketing strategy, Lead Development Strategy, online marketing strategy, Social Platform Development and Media StrategyJuly 25, 20191KViews 0Likes 0Comments

It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media. That said, enough time has passed since the dawn of digital marking that it is no…

How Much of Your Budget Should You Spend on Digital Marketing?

2019 Budget Planning, digital marketing, digital marketing strategy, marketing budgetApril 9, 2019469Views 0Likes 0Comments

It's quickly becoming one of the biggest questions facing small businesses: how much money should you allocate to digital marketing?

This Is Why You Need to Optimize for Voice Search Now

digital marketing strategy, digital tech tools, SEO, voice searchFebruary 21, 2019655Views 0Likes 0Comments

It's estimated that by next year, nearly a third of web browsing will be done without a screen, and half of all searches will be conducted by voice. While there's no way to predict if those exact numbers will play out in that precise time frame, the trend is certainly apparent: voice search is becoming more and more a part of our everyday lives.

Four Steps to Finding Your Social Media Utopia

digital marketing strategy, facebook marketing, social media engagement, Social Media StrategyJanuary 16, 2019783Views 0Likes 0Comments

It's every marketer's dream: having a captive audience who are completely on board and ready to hear what you have to say. It may seem impossible, but with the latest trends in the evolution of social media, marketers now have a chance to create true communities like never before. But how can you move from traditional marketing strategies into this more socially-driven landscape? In order to make the most of this important shift, you need to incorporate these four elements.

Digital Marketing Trends that Will Skyrocket in 2019

2019 Budget Planning, digital marketing strategy, marketing budget, marketing strategy, video marketingDecember 6, 2018578Views 0Likes 0Comments

The new year is right around the corner, and as usual in the digital marketing world, in order to keep up you have to stay ahead of the curve. With that in mind, here are the marketing trends you need to keep at the forefront of your planning and strategy for next year.

Four Reasons Why Integrating Your Marketing Strategy Is Essential

2019 Budget Planning, digital marketing strategy, marketing budget, online marketing strategyNovember 28, 2018573Views 0Likes 0Comments

As you start reviewing your marketing results for 2018 and preparing for 2019, one of the questions you want to ask is how you can make the process more efficient in the year ahead. An integrated marketing strategy is one where you consolidate your efforts on every front and create an overall arc, rather than just looking at each aspect of marketing on its own. Here are the four main benefits of this approach:

How to Allocate Your Marketing Budget for 2019

2019 Budget Planning, digital marketing, digital marketing strategy, marketing budget, Social Media StrategyNovember 2, 2018815Views 0Likes 0Comments

Last week, we talked about some practical tips on how to start preparing your 2019 marketing strategy. Having goals and taking steps toward them is important, but of course any serious plan is going to require some funds to back it up. So how do you know how much you need to set aside to reach each of your digital marketing goals for next year? Here are some tips on how to portion out your marketing budget.

5 Ways You Can Start Preparing for Your 2019 Marketing Right Now

digital marketing strategy, marketing strategyOctober 25, 2018615Views 0Likes 0Comments

Believe it or not, the holiday season is already sneaking up on us, and less than three months from now, we'll be welcoming a brand new year. January is the perfect time to launch an updated marketing strategy, but that doesn't mean you should sit around and do nothing until then - now is the time that you need to start thinking about what your strategy is going to involve in practical terms, and what things you can start doing in the last few weeks of this year to give yourself a head start.

How to Get the Marketing Edge on Your Competitors

competitor analysis, digital marketing strategyOctober 5, 2018600Views 0Likes 0Comments

If you want to be at the top of your game, the first step is to know what you're up against. Gone is the time when having an online presence was enough - these days no matter what your niche, there's bound to be at least a handful of other businesses doing what you do, and vying for the same customers that you are. So how do you get that competitive edge? In short, by spying on what your competitors are doing.

5 Digital Ad Techniques You Need to Be Using Right Now

digital marketing, digital marketing strategy, facebook ads, Lead Development Strategy, Lead Tracking Strategy, PPCSeptember 19, 2018701Views 0Likes 0Comments

Keeping on top of digital advertising is a constant struggle. Trends and technologies progress quickly, to the point where you have to try to stay ahead of the curve just to keep up with the current pace. With that in mind, here are five digital advertising trends that you need to be moving forward on right now if you want to be at the top of your game heading into 2019.

digital marketing strategy

Building a Growth Engine, Part 2: Acquisition

Building a Growth Engine, Part 1: Awareness

How Much of Your Budget Should You Spend on Digital Marketing?

This Is Why You Need to Optimize for Voice Search Now

Digital Marketing Trends that Will Skyrocket in 2019

Four Reasons Why Integrating Your Marketing Strategy Is Essential

5 Ways You Can Start Preparing for Your 2019 Marketing Right Now

How to Get the Marketing Edge on Your Competitors

5 Digital Ad Techniques You Need to Be Using Right Now

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