It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media.
That said, enough time has passed since the dawn of digital marking that it is no…
In the first two parts of this series on digital marketing, we discussed changes you can make to your website, and to the content you share online. Today, in part three, we'll talk about nurturing leads through email campaigns.
Are you looking to develop a killer digital marketing program? This four-part series will help you with some tips for getting started. In part one, we're talking about optimizing your website for greater conversion rates.
Every couple of years, especially as social media has grown, the question arises as to whether it's still worth it to put time, effort, and money into email marketing. Even now, the answer continues to be a resounding yes - here are just a few of the reasons why it's still relevant.
As you start reviewing your marketing results for 2018 and preparing for 2019, one of the questions you want to ask is how you can make the process more efficient in the year ahead. An integrated marketing strategy is one where you consolidate your efforts on every front and create an overall arc, rather than just looking at each aspect of marketing on its own. Here are the four main benefits of this approach:
Just as digital marketing is a constantly-changing landscape, social media evolves right along with it. As an integral part of any online marketing plan, your social media strategy needs to take into account all the latest best practices, as well as modifying your content to keep up with what audiences expect in 2019. With that in mind, here are a few things you need to prioritize.
Are you using video in your digital marketing yet?
Semantic search can help you better target your customer in light of advancing search technology.
Have you ever had a special day coming up for which you wanted to look your best, and suddenly you looked in the mirror and thought, 'I wish I could get in shape and lose twenty pounds before the event this weekend'?
