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Why Digital” Is Not the Key to Your Digital Marketing Strategy”

It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media. That said, enough time has passed since the dawn of digital marking that it is no…

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Four Reasons Why Integrating Your Marketing Strategy Is Essential

As you start reviewing your marketing results for 2018 and preparing for 2019, one of the questions you want to ask is how you can make the process more efficient in the year ahead.  An integrated marketing strategy is one where you consolidate your efforts on every front and create an overall arc, rather than just looking at each aspect of marketing on its own.  Here are the four main benefits of this approach:

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How to Supercharge Your Social Media Strategy for 2019

Just as digital marketing is a constantly-changing landscape, social media evolves right along with it. As an integral part of any online marketing plan, your social media strategy needs to take into account all the latest best practices, as well as modifying your content to keep up with what audiences expect in 2019.  With that in mind, here are a few things you need to prioritize.

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