Where Should You Draw the Line between Personal and Professional?

marketing strategy, Social Media, Social PolicyDecember 21, 2012460Views 0Likes 0Comments

We've seen the pattern time and time again: companies that incorporate a personal factor in their online marketing often see a significant boost in their business, and adding that human element can help build customer trust and loyalty. People like to know that they're dealing with other people rather than a nameless, faceless brand, so a personal touch can really be a plus. On the other hand, too much of a good thing can be overkill, and it's important to understand where the boundary is between coming across as warm and helpful, versus sabotaging your brand message with too much personal information. Here are three tips to help you maintain a balance.

Are You Thinking About 2013 Yet?

marketing strategy, Social Media, Social PolicyNovember 6, 2012443Views 0Likes 0Comments

It may only be November, but with the holiday rush getting ready to overwhelm us all, 2013 will be here before we know it. That means that now is the time to start looking at the marketing strategies that did and didn’t work for your business in 2012, and plan for the changes you’ll need to make in the new year to continue moving forward.

4 Twitter Mistakes to Avoid

Social Policy, twitterOctober 2, 2012427Views 0Likes 0Comments

Are You Using Google+ Hangouts for Marketing?

Google+, Social PolicySeptember 25, 2012427Views 0Likes 0Comments

Hangouts are probably the most underused and misunderstood feature of Google+, and businesses who aren't using them are missing out on a powerful opportunity to connect with customers, potential customers, colleagues, and even other experts in the same niche. If you can get comfortable with using Hangouts for marketing purposes, you can turn your company's Google+ page into a very popular place, which in turn will be good for your Google ranking, as well.

How Will Changes on LinkedIn Affect Your Business?

marketing strategy, Social Media, Social PolicySeptember 18, 2012468Views 0Likes 0Comments

This summer has been a busy one for the staff at LinkedIn, the business-focused social network. There has been a complete site redesign, lots of new features rolled out, and the whole thing now has a more modern feel. But how will these changes - and others on the horizon - affect how you promote your company on LinkedIn?

What To Do When Your Social Media Marketing Isn’t Working

marketing strategy, Social Media, Social PolicyAugust 22, 2012498Views 0Likes 0Comments

It's already abundantly clear that social media marketing is a huge factor in how businesses develop their online presence and connect with their audience. It can be frustrating, then, when despite your best efforts, your social network clout seems to go nowhere and you don't see the growth you were hoping for. If this is the situation you find yourself in, here are a few things you can do to help get things back on the right track.

Are You Making the Most of Timeline?

Facebook, marketing strategy, Social Media, Social PolicyAugust 14, 2012494Views 0Likes 0Comments

Now that all Facebook Pages for brands have been moved over to the Timeline format, if you haven't optimized your Timeline you're missing out. Some business owners have stubbornly avoided making changes on the basis that they never wanted to be moved over to Timeline, but now that it's a done deal, you may as well make the most of all the features that are now available.

Four Mistakes that Will Ruin Your Twitter Reputation

Social Media, Social Policy, twitterAugust 7, 2012503Views 0Likes 0Comments

In many ways, when you first have a look at Twitter it seems like a free-for all. Millions of users, everyone talking at the same time... it can be both exciting and frightening. Although it may look like there's no rhyme or reason to it and that you can say anything you want, how you present yourself does matter, especially if you're representing your business. Here are four things you want to avoid when you're trying to build a good social media reputation.

Little Pinterest Marketing Tricks that Make a Big Difference

marketing strategy, Pinterest, Social PolicyJuly 31, 2012470Views 0Likes 0Comments

There are a lot of fun aspects to using Pinterest, and if you're using your account to promote your business, there are even more ways to reach your audience in an effective way. Sometimes even small tweaks to your social media use can yield major results - here are some Pinterest tricks that can help give your marketing efforts a boost.

Effective Management of Google+ Circles

Social Media, Social PolicyJuly 25, 2012410Views 0Likes 0Comments

When you're focusing on social media marketing, you might think that the broadcasting is the whole point - after all, you want to get your message out to the greatest number of people, right?

Is Buying Social Media Followers a Good Investment?

Social Media, Social Policy, twitterJuly 17, 2012425Views 0Likes 0Comments

We've all been there: you're building up your company's social media accounts, and it just seems to be going so slowly. You get a trickle here, a trickle there, but in the end the growth is not nearly what you'd hoped it would be. You look at the social media accounts of your competitors, of celebrities, even of your personal friends, and wonder why your numbers aren't up where theirs are.

Managing your Social Media Relationships with Customers

Social Media, Social PolicyJuly 10, 2012410Views 0Likes 0Comments

Thanks to the internet and especially social media, the way business owners communicate with customers is changing rapidly.

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