In many ways, when you first have a look at Twitter it seems like a free-for all. Millions of users, everyone talking at the same time… it can be both exciting and frightening. Although it may look like there’s no rhyme or reason to it and that you can say anything you want, how you present yourself does matter, especially if you’re representing your business. Here are four things you want to avoid when you’re trying to build a good social media reputation.
1. Flame Wars. At some point in your Twitter experience (probably sooner rather than later), you’ll run across someone in your field who is saying something misleading or saying disparaging things about you. While it’s quite acceptable to get into a debate, and it can even help show your expertise, it’s important to know when to call it quits. Keep it respectful, even if the other person doesn’t, and back away before it gets to the point where the arguments are becoming repetitive or too emotional.
2. Inappropriate Language. Yes, you will see a lot of four-letter words on Twitter, even from people who have a public image to think of. While it may sound fun just to let loose and swear like a sailor, remember your brand and what it stands for. Do you want your potential customers to see you as someone with a dirty mouth? In almost all cases, probably not, so it’s important to keep your social media language under control.
3. Borderline Spam. You probably already know that social media should be social above all else. So if you can’t even have a casual conversation on Twitter without somehow mentioning your product or service, you may need to reel in the marketing talk somewhat. Yes, you’re there to promote yourself, but part of what you want to promote is that you’re a real person who isn’t always pushing for a sale.
4. The Link Parade. Yes, it’s good to share content that may be of use or entertaining to your target audience. But when your entire Twitter stream is just link after link after link with no other content, it starts to look like you just don’t care enough to write anything. If you’re going to post a link, at least write a little description, or give your thoughts on the content in the link. It’ll let people know that you’re really there and you’re really trying to communicate.
