Digital Blend AI is back, preparing you for 2024 with the best AI-powered strategies from the experts who understand AI marketing!
TOP HEADLINES
The retail revolution — From customer experiences to inventory management, generative AI is transforming the retail industry.
What’s next? — Here’s what to watch out for in 2024 as AI continues to reshape business on a global scale.
ROI is up — Nearly 80% of marketing executives are reporting a boost in ROI after using AI tools.
TOOL TRENDS
Choosing the right tools — Experts from Google Cloud talk about the best paths forward for businesses trying to build an AI marketing strategy for the first time.
AI for sales — New AI coaching tools are helping revolutionize how sales departments level up their skills.
ChatGPT turns one — In just a single year, ChatGPT has unlocked transformative potential in PPC marketing.
ETHICS AND THE HUMAN FACTOR
Implementing brand protection — In a world where AI-generated misinformation can be almost impossible to detect, brands need to have a strategy to protect themselves.
The future of data — Generative AI data faces issues with accuracy, bias, copyright, and privacy, which are all complex issues that will not be solved overnight.
Finding a compromise — Cory Doctorow talks about the need for AI to be an assistant rather than a replacement for human intelligence.
IN-DEPTH
Should we be afraid? — A deeper look into whether AI is really on the brink of sapience, and how worried we need to be about the potential consequences.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
