Welcome to the new AI edition of the Digital Blend newsletter! There’s no doubt that AI is the top tech advancement not only of 2023, but of the decade, and possibly even the century. AI is changing the digital marketing game forever, and the more you know about how to use it, the greater your advantage will be as you transform your digital marketing strategy. Join us biweekly as we take you through all the most important AI news, as well as sharing the essential tools and skills you’ll need to navigate the AI landscape and stay ahead of the curve!
TOP HEADLINES
Vimeo enters the AI chat with a new suite of end-to-end AI video creation tools to rival Adobe’s Firefly.
Meta decides to backtrack on the planned release of its Voicebox AI tool, citing concerns about deepfakes and how the technology could be abused.
While everyone has been focusing on ChatGPT, the marketing industry is experiencing a much larger and more comprehensive creative revolution.
TOOL TRENDS
AI for SEO — Search optimization is one of the top uses for AI in marketing – here are the top seven tools you need to get started.
6sense Revenue — Let AI eliminate the cost of missed opportunities caused by poor lead nurturing.
Wonderchat — Build an AI chatbot for your website using your existing knowledge base, with this automated tool powered by ChatGPT.
ESSENTIAL SKILLS
Using AI for analytics — Here’s how you can use AI to analyze vast amounts of data to help you make better marketing decisions.
Understanding ChatGPT — There’s been so much hype around ChatGPT that it’s easy to fall into the trap of thinking it can do “everything”, but you need to understand both its abilities and its limitations.
Earn your AI skill badge — Google Cloud Learning is offering this free course to earn a credential for generative AI fundamentals.
IN-DEPTH
The legal minefield of AI marketing — As AI becomes more integrated with digital marketing technologies, businesses need to consider the ethical ramifications, especially when it comes to consumer privacy and protection.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
