We’re back with a new batch of Digital Blend AI, where the top experts in digital marketing share their tips and insights on AI-boosted strategies!
TOP HEADLINES
Everybody’s doing it — A new report shows that nearly 90% of marketing teams are now using AI in some capacity.
Let Google do the work — What marketers can expect as Google rolls out AI asset generation for ads.
Lingering concerns — These ore the five issues marketers feel are unresolved regarding the use of AI in marketing.
TOOL TRENDS
Going beyond the basics — If you know about Midjourney and ChatGPT but not much else, here are some AI marketing tools to explore.
Jasper AI — This AI marketing copilot takes all the tedious tasks off your plate and acts like a virtual creative team.
OpusClip — Short form video is time consuming; OpusClip makes it effortless and gives you the clips that are most likely to go viral.
ETHICS AND THE HUMAN FACTOR
Elevating the work experience — Rather than thinking of AI as your replacement, consider that it’s just shifting you into a higher position.
Overseeing accountability — It’s an important question that all business have to answer: who should be held responsible when AI gets something wrong?
Friend or foe — Examining the boundary between human and machine creativity, and whether generative AI can be used ethically in business.
IN-DEPTH
Are things really that different? — A discussion on just how much has and hasn’t changed with digital marketing in an AI-driven landscape.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
