If you’re looking to build a winning digital marketing strategy, Digital Blend AI is here with all the news, tips, and tricks you need from the experts!
TOP HEADLINES
The rise of multimodal — The new version of ChatGPT does more than just respond to text prompts — it’s a full multimedia powerhouse.
Is AI overhyped? — Some experts predict that a reality check is coming in 2024 and that generative AI is due for a “cold shower”.
Revolutionizing CX — How generative AI is shaping the future of customer experience.
TOOL TRENDS
LinkedIn steps up — What small businesses need to know about LinkedIn’s new AI tools.
What else is out there? — Most people know ChatGPT and Midjourney, but marketers need to explore beyond those basic tools.
Hitting the refresh button — AI tools can be used as an efficient way to help refresh out-of-date blog content.
ETHICS AND THE HUMAN FACTOR
Staying in the driver’s seat — ChatGPT is not a replacement for humans, and it’s more important than ever to implement tight quality controls.
Responsible AI adoption — Marketers must reflect on the critical role of ethics in an AI-powered landscape.
Bridging the gap — Openness and transparency are the keys to bridging the AI “trust gap” with customers.
IN-DEPTH
A new frontier for marketing — How CMOs are leading their teams into a new frontier with generative AI in a supportive role.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
