Time to wrap up the year with one last batch of Digital Blend, with all the expert digital marketing strategy advice to start 2024 off on the right foot!
THE BIG PICTURE
Better safe than sorry — 2023 saw brands relying on old, familiar plays as the marketing industry arrives at a crossroads.
Is your website ready? — There’s still time to get your website cleaned up for a fresh start in 2024.
Ad copy experiments — Google admits to testing ad copy variations without informing advertisers.
SOCIAL AND BRAND AWARENESS
The magic of behavioral science — How to tap into customer behaviors to get better marketing results.
What’s coming next? — Six top predictions for social media marketing trends in 2024.
Focusing for maximum impact — Three ways to focus your marketing strategy in 2024 for maximum brand awareness.
LEAD GENERATION
Lead gen on LinkedIn — These are the steps to a winning lead generation strategy on LinkedIn.
Big changes on the horizon — New rules proposed by the FCC could me a complete upheaval for lead generation in 2024.
Leveraging Instagram’s users — Instagram’s huge user base can be the perfect place to cultivate quality leads.
JUST FOR FUN
Above and beyond — North Face literally flew to the top of a mountain after a customer gave them an ultimatum about their faulty product.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
