2020 significantly slowed the pace of small businesses across the board, and although 2021 is looking promising as a comeback year, marketers still have to be creative with their strategies…
Remember when you were creating your marketing budget at the beginning of 2020? It seems so long ago, and life was very different then. By the middle of the year,…
I know many of you are looking forward to 2020 coming to an end, and with good reason - it’s been a challenging year. I, on the other hand, would…
How long has it been since you've revamped your business website? With more time spent working remotely and a renewed emphasis on e-commerce, 2020 is the ideal time to make sure your website is on point. It's not just about updating the design elements, though - your site needs to be generating leads and creating lasting connections between you and your customers.
Sometimes we get so caught up in the front-end aspects of marketing, we forget that the whole point is to drive conversions. Beautiful Instagram posts and a well-designed website are certainly important weapons in your marketing arsenal, but chat is seen as less glamorous and often gets neglected. Here are some reasons why your business should immediately start using chat to speak to potential customers.
Playing the Google Maps ranking game can be frustrating, because sometimes businesses that don't deserve to be at the top seem to find their way there anyway. What are the tricks to achieving one of those top ranking spots? Is there a way to boost your rankings without breaking the rules and risking penalties? Here are a few things you can do to outrank your competitors the right way.