Are you struggling to maintain visibility in local search? When it comes to Google Maps, every business wants to be in that all-important pack of three that are shown at the top for each local product or service search. Here are the main factors that Google looks at to determine whether your business is featured up there on the winners' podium.
As businesses start reopening and picking up momentum again, getting the most out of the rest of the year is the number one priority for everyone. If you're trying to…
It takes time and effort to produce quality video content.
So it's disappointing when you upload a video and it gets almost no attention. SEO requires a slightly different approach for video than it does for other content - here are a few ways you can optimize your videos so they'll rank higher in search engine results.
The internet is a highly competitive place for businesses. Getting noticed is not easy in a sea of other companies who may be providing similar products or services; the key is to establish yourself as a thought leader so that people get to know you as one of the trusted names in your industry. Buyers now prefer to do their own research online rather than listening to sales pitches - here's how you can make sure that yours is the authoritative voice answering the questions your potential customers are asking.
The world is a very different place from what it was a few months ago, and in addition to the personal changes we've all had to make, business are also having to learn how to adapt and survive in an unfamiliar landscape. If you're looking at this new reality and wondering how best to allocate limited resources, here are some things you can do right now to maximize the return on your marketing budget and carry your business successfully through this challenging situation.
As business owners we try to be ready for any eventuality, but even the most prepared and organized among us couldn't have predicted the situation we find ourselves in right now. With all of our lives turned upside-down and the economy reeling, the Covid-19 crisis has taken us all by surprise and left us wondering what we can do to make sure our businesses survive. Throughout this time of uncertainty, it's important to pause, take a breath, and then get back to work with these suggestions in mind.
