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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

Multimedia Is Important in Online Marketing

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The word "dynamic" describes today's online experience! The early days of the web featured mostly static pages with lots of text and not much else. Though, the websites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played a huge role in this evolution. As media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace.
Multimedia is everywhere nowadays. Intelligent marketers understand the need for incorporating a fair amount of multimedia into online marketing strategies. Even the smallest businesses with the simplest goals can still benefit from including multimedia as part of their campaigns.
Tip for small businesses: doing this can also open you up to a whole new level of engaging with potential customers.
 

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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

How to Get Those All-Important Testimonials

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These days, consumers rely more and more on the social aspects of research when they're considering where to spend their money. In other words, recommendations from real people can mean as much or more to them than advertisements or other marketing campaigns. Testimonials are a great way to show that people find your product or service valuable, but how do you get strong, believable testimonials to use on your site?

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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

Google Analytics and Social Media Metrics

SMART-goals-620x267  Your social media and website presence should be integrated with one another in order to continuously drive traffic to your website. The next step would then be to measure your efforts so you can improve. Here is a helpful guide. Google Analytics provides you with data to see where your website visitors come from and understand how they maneuver through your site.

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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

7 Things to Be Grateful For in Your Business

thanksgivingcornucopia-1789664_960_720.jpg The turkey has long been a symbol of thanksgiving and abundance and the cornucopia is a symbol of productivity. These symbols of abundance encourage us to honor our sources of nourishment, whether they are physical, emotional or spiritual. So this season, honor yourself as an entrepreneur and a spirited individual who has overcome much and nourished many.

There are many things to be grateful for in business and here are our top 7:

A Great Team: not all businesses have huge staffs, but each and every employee always has the chance to make a huge impact on your business. A Growing List of Tech Tools to Make Your Life Easier: there are so many options! So many tasks that can be completely automated! Your Online Connections: you have access to so many people, influencers and followers in different parts of the world. These people can have a huge impact on your business.

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 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

Dieting + Your Business: 1 Common Principle

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What does losing weight or healthy eating have to do with marketing your business online?
I just read this article about “9 Ways to Replace Your Bad Habits With Good Ones” and point 6 caught my eye! It is about being aware of your vulnerable times. Is it early in the morning or after a long day at work (when you’re emotionally, physically, or cognitively exhausted) that you feel like your decision-making isn’t the sharpest?
The article reads: “research shows that your willpower reserves are depleted—you just don’t have enough to refrain from snappy statements. When you know you’ll be tired or when you find you’re worn out, put in a structure to support yourself.” This same principle can be applied to your business.
 

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