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Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

Dieting + Your Business: 1 Common Principle

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What does losing weight or healthy eating have to do with marketing your business online?
I just read this article about “9 Ways to Replace Your Bad Habits With Good Ones” and point 6 caught my eye! It is about being aware of your vulnerable times. Is it early in the morning or after a long day at work (when you’re emotionally, physically, or cognitively exhausted) that you feel like your decision-making isn’t the sharpest?
The article reads: “research shows that your willpower reserves are depleted—you just don’t have enough to refrain from snappy statements. When you know you’ll be tired or when you find you’re worn out, put in a structure to support yourself.” This same principle can be applied to your business.
 

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Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

What’s the Deal with Online Reviews?

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So online reviews … why are they important, and why are they needed as part of your reputation strategy?
If you’ve ever bought anything online, you’ve encountered a typical online review or “star” rating for a product. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behavior of your audience.
88% have read reviews to determine the quality of a local business, and 88% of consumers say they trustonline reviews as much as personal recommendations. The trend keeps increasing over the years as well. This is why they are important.
 

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Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

Social Media CO$TS

1_social_media_icons.jpg Thinking about upping your online marketing game? Want to really go for it and enhance your social media to its max? If you’re wondering what to budget for your next marketing strategy, here’s the research we found for you: Twitter: “if you already have an existing Twitter account, but need some help to take it to the next level, restructuring an existing Twitter account with limited coaching to achieve client goals is still going to cost you between $1,000-$2,500 per month, with some companies charging as much as $4,000 per month.”

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Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

So You Think Blogging is Boring?

boring_blogger.jpg Does the thought of blogging bore you to tears? Well, think twice about this and look at the results that inbound marketing and blogging actually can bring in!!
  • By 2014, over 40% of large complex marketing organizations had developed a pace-layered application approach to integrated marketing. (Gartner Research)
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)
  • 83% of marketers indicate that social media is important for their business. (Social Media Examiner)
Are these numbers boring?!?

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