All businesses with an online presence are trying to achieve the same basic goal - getting the largest possible captive audience so that the highest possible percentage of that audience will become (and remain) customers. Search engine optimization is one of the key ways to achieve this, because search engines are generally the first stop for people who are looking to purchase something or solve a problem. As such, the quest to rank high for particular search terms has become both an art and a science, with new techniques for optimization continually surfacing.
