When it comes to the wonderful world of SEO, there is no shortage of information and advice. That being said, there is something you need to know: relying on the wrong info could point your web property in the wrong direction.
Are you interested in becoming more active with social media? Do you have questions about how to get started or how to take your strategy to the next level? If you answered yes to either of these questions, you are not alone. Despite the fact that social media marketing has taken off over the past few years, there are millions of organizations that have yet to get involved.
With Halloween quickly approaching, you may have been caught off-guard when it comes to taking advantage of the marketing opportunities in the year's spookiest holiday. No need to be afraid, though - there are still a few things you can do this week to capture the attention of your audience (and hopefully not scare them away!).
When you first start using social media to reach out to your audience, usually one particular social network stands out as being right for your business. For some businesses, Facebook seems like a natural choice; for others, it may be Twitter or Pinterest or another social media site.
Now that we're heading into the third week of the government shutdown, businesses across the country are affected to varying degrees. Obviously those business owners with direct governmental ties, for example those with government contracts, are affected the most, but the longer the shutdown continues, the further down the effects trickle.
All businesses with an online presence are trying to achieve the same basic goal - getting the largest possible captive audience so that the highest possible percentage of that audience will become (and remain) customers. Search engine optimization is one of the key ways to achieve this, because search engines are generally the first stop for people who are looking to purchase something or solve a problem. As such, the quest to rank high for particular search terms has become both an art and a science, with new techniques for optimization continually surfacing.