When creating a corporate blog post, you have a lot on your mind. What angle are you going to take with the content? Where are you going to get the images? How are you going to promote the post to your audience?
While these questions are very important, you don’t want to overlook job #1: settling on the right headline.
You could create a killer blog post, full of top notch information and graphics, but unless you have an equally explosive headline you are leaving a lot to be desired.
With all this in mind, you need to focus plenty of time and effort on creating a targeted, powerful headline. This may be something you struggle with at first, but over time you will find yourself picking up on the finer details of what you should and should not be doing.
Tip: keep a close watch on your traffic stats, paying close attention to which posts are receiving the most action. From there, see if there is any correlation between traffic and the headline.
Keywords Matter
As you stare at your screen, hoping to come up with the perfect headline for your next blog post, the ideas are unlimited. There are keywords you should consider including, as they will help create a more appealing headline. Here are some to consider:
- How to
- Free
- You
- Why
- Best
- Tricks
- Great
- Any number (for a list type blog post)
The inclusion of one or more of these keywords can go a long way in drawing in readers, ensuring that they take a strong look at the content you are providing.
If you have what it takes to create killer content, don’t miss the boat by overlooking the importance of a strong headline. Remember, this could be the difference between a few people reading your post and thousands of visitors hanging on every word you say.
