When it comes to building brand awareness, social media is often times the first strategy that many companies consider. Furthermore, most are beginning to understand the benefits of using LinkedIn.
If you aren’t using LinkedIn to build brand awareness you are missing the boat. Take a close look at your competitors. What do you see? There is a good chance they have been using LinkedIn for quite some time while you continue to “hang back” and hope for the best.
It is one thing to say you are going to use LinkedIn to build brand awareness. It is another thing entirely to implement a successful strategy. The good thing is that you don’t need much experience or knowledge to get started. There are three simple steps you can take to put your company on the right track:
1. Create a killer company page. Not only does this allow you to raise brand awareness, but it also gives you a place to advertise career opportunities. On top of this, you can educate your audience on what your company has to offer.
Note: you can learn more about company pages here.
2. Share regular updates. As an individual, you should be sharing company updates as often as possible. Does this mean you should spam your network? Of course not. What it means is that you should find useful information to post on a regular basis. From awards to new services and much more, if you put on your “thinking cap” you should be able to generate plenty of ideas for updates.
3. Build relationships. It is not good enough to have an individual profile and company page on LinkedIn. You have to take advantage of the ability to build relationships with other users. Don’t be shy about connecting with current clients, prospects, and anybody else who can help you reach your goals.
Using LinkedIn is one of the best ways to build brand awareness, and getting started with the three ideas above won’t take much time. What are you waiting on?
