By: Peg McDermott. Are you taking full advantage of the power of LinkedIn? Those who have harnessed this power are using the social networking site to generate qualified leads on a regular basis.
While this may be new territory for your business, there are several tips you can follow to increase your chance of generating leads moving forward. Here are several ideas to consider:
1. Use a strong call to action. It is one thing to have a personal profile and company page. It is another thing entirely to put the appropriate amount of time and effort into creating these profiles.
With a strong call to action, you are telling others that you are interested in hearing from them. You don’t have to go overboard. Just make sure you are clear about what you offer, who you work with, and how to get in touch.
2. Post status updates as often as possible, without going overboard. This is one of the best ways to start conversations with others, including people who could eventually turn into clients.
Think twice before you post a status update. Consider what you want to share with others, and how it could help you generate leads.
Note: posting status updates during high conversation periods, such as during the morning hours, will improve your chance of engagement.
3. Send custom messages to current connections, new connections, and your target audience. The biggest mistake you can make is sending somebody a “standard” message that doesn’t provide any real information.
Customize each and every message, touching on personal points with each recipient. Is this going to take more time? You bet it is. However, it is something you have to do if you want to increase your response rate.
If you are not yet using LinkedIn to generate qualified leads, you are missing the boat. The three tips above are easy to implement, helping you get started with this method of lead generation.
