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WHERE BUSINESSES GO TO GROW

Do It Yourself SEO? Better yet, Hire a Pro

BY Peg McDermott on Jan 28, 2014 / IN Search Engine Optimization

Are you the hands on type? Or are you the type who would rather hire a professional to handle tasks you are not comfortable with? When it comes to search engine optimization (SEO), many people claim to know what the are talking about. However, only a few can really step up to the plate and hit a homerun in the clutch. These people are known as SEO experts.

While you may be tempted to tackle the tasks associated with optimizing your website, there are three reasons why you are better off hiring a pro:

1. Saves you time for more important tasks. Chances are that you have a lot of business related responsibilities. Do you really want to spend all your time trying to figure out how to rank higher in the search engines? By handing this task over to a professional you will be surprised at how much time you save.

2. Avoid mistakes that could kill your site forever (or at least a very long time). There is a right and a wrong way of optimizing your site for the search engines. There are also fatal mistakes that could lead to your site being penalized, thus killing any chance of generating search engine traffic

3. Long lasting results. As you may know, there are ways to push your site to the top of the search engines in a hurry. These “blackhat” techniques may make you feel good right now, but once your site is targeted it will be penalized and that will be that. With a professional working on your behalf, you know that your rankings were achieved through “whitehat” techniques

DIY SEO may be on your mind, but the benefits of hiring a pro cannot be overlooked. With so many benefits, including the three above, now is the time to consider hiring a true professional. This is not a decision you will regret.

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