When you're focusing on social media marketing, you might think that the broadcasting is the whole point - after all, you want to get your message out to the greatest number of people, right?
We've all been there: you're building up your company's social media accounts, and it just seems to be going so slowly. You get a trickle here, a trickle there, but in the end the growth is not nearly what you'd hoped it would be. You look at the social media accounts of your competitors, of celebrities, even of your personal friends, and wonder why your numbers aren't up where theirs are.
Thanks to the internet and especially social media, the way business owners communicate with customers is changing rapidly.
If you're spending a significant amount of time on Twitter trying to increase your presence there for marketing purposes, it can be frustrating when you don't get the level of following you expected. What's even more frustrating is when people do follow you, only to unfollow again a few days later. If you're finding that your Twitter following is waning despite all your efforts, here are three issues you might want to have a look at to help turn things around.
If your company deals mostly in business-to-business (b2b) transactions, you may not think that there's anything a site like Pinterest can offer you. After all, on the surface it can appear that Pinterest is more like a turbo site for the Etsy crowd - perfect for artistic types who are selling handbags or home decor items. But if you're looking to up your b2b marketing game, Pinterest has a lot to offer you, too.
So many businesses have Google+ accounts that they barely use, or that they use in the same way they use Facebook or Twitter. There has been a lot of confusion about the best way to use G+, and so a lot of businesses have failed to develop their G+ marketing strategy to the fullest. If you're looking to get more out of the G+ marketing experience, here are a few tips to boost you up to the next level.