You may be thinking that you don't have any need for blogging, or that the time it takes to write a post would outweigh any potential reward. Although there are certainly many ways to blog, a little can go a long way, and if you play your cards right, you'll see that even a small amount of blogging effort can yield some great search engine results.
You probably don't have it just yet, but they're rolling it out in waves very soon - earlier this month, Facebook announced a huge redesign to the news feed, modifying just about everything with regard to how users view content. Branding it as "the best personalized newspaper in the world," Facebook is changing the way we aggregate content... again.