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WHERE BUSINESSES GO TO GROW

5 Steps to Create a Compelling About Us” Page”

BY Peg McDermott on May 21, 2013 / IN website

When people visit your website, one of the first things they’re going to want to know is what your company is about. While the home page of your site will certainly give them the general idea, the “About Us” page gives you an opportunity to go into a little more detail about who you are, what you stand for, and what your business aims to accomplish. Here are five ways to make an About Us page that people will remember.

 

1. Bolster credibility. Nowhere is it more appropriate to toot your own horn than on your About Us page. If you have special credentials, have won some awards, or belong to some professional organizations, this is the place to mention that. You may also want to include a short history of the company, especially if there’s some prestige there.

 

2. Remember your company tone. When talking about your company, it’s important to stay consistent with the tone you’ve chosen for all your communications. Whether that’s formal and professional, relaxed and casual, or somewhere in between, keep your About Us page in line with that to avoid confusing the reader.

 

3. Decide on an appropriate point of view. Do you want to introduce each member of your team individually, or do you want to do a general overview of the staff instead? Again, this may depend on tone, as well as how many people you have in your office. If it’s a casual environment and there are only a few staff members, you might do individual introductions; if it’s a larger office or a more formal environment, an overview might be better.

 

4. Be honest. This goes hand-in-hand with credibility. It can be tempting to pad out your About Us page in the same way that people sometimes pad out their résumés, being a bit creative with the truth to make things sound grander than they really are. There’s no need to do this, and in fact it can end up hurting you when visitors start to smell something fishy (and they will!). Simply keep it real – people will appreciate that a lot more.

 

5. Make yourself readily available. There’s nothing more frustrating than a business website that doesn’t have easy-to-use contact information in an obvious place. Don’t make people have to dig for your email address or contact form; displaying it prominently on your About Us page lets people know you’re focused on good customer service.

 

Does your site have an appropriate About Us page? How long has it been since you updated the information there?

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