Aim & Miss…5 Ways Your Website is Missing the Mark

BY Peg McDermott on Apr 27, 2016 / IN web design, Web Services, Websites


What does your business’s website need? What doesn’t it need? What will attract customers? What doesn’t work? We’re here to guide you.

Avoid these common mistakes when designing or re-designing your website:

1.      It isn’t mobile friendly. Consider the growth of mobile devices and customers’ usage when it comes to getting information and making their buying decisions! Make sure your site is mobile friendly.

2.      It isn’t easy to read or click through. Keep content fresh and don’t over think it. The content should be easy to access and browse without any confusing or disturbing buttons, pop-ups, banners, or page-long descriptions. Keep it simple, but include all the services and products you offer, advantages within your industry, and benefits to the customer. Also, make it easy for people to contact you. Make sure your email address is also easy to copy and paste in case some viewers prefer to send you a message this way.

3.      It doesn’t have photos. Okay, so no photos on your website isn’t the worst thing, but having them WILL increase the amount of time your visitors stay on your website. Display your best. Include photos that are professional and about the behind the scenes of your business (not just all about you). Every industry has a visual representation or product/service that they can showcase through photos.

4.      It is not optimized for Google. Make sure your website has on-page SEO, including but are not necessarily limited to: quality and length of your content, title tags, your URL structure, inner linking, use of images, etc. Also, attempt to pinpoint any spam links that could be dragging your site down. And most importantly make sure you have links pointing back to your site (and focus on quality over quantity). You want to get as many links as you can from high quality, relevant sites that hyperlink back to your website.

5.      It doesn’t have a solid plan for the future. Just because you made mistakes in the past, does not mean you have to do the same in the future. Once you have everything in order, it is time to create a plan that you can follow as 2016 wears on. The wonderful world of inbound marketing is always changing. For this reason, you need to be willing to adjust your approach as well. . . Nowadays, the purpose of advertising is not to make a sale immediately – it’s to find people who are interested in what you do, put them on your follow up database, build value for them by positioning yourself as an authority and create a relationship built on trust.

You can find numerous web design companies in your area, but you need to find the best and most reliable one for your project. Contact our team if you have any questions, concerns, or comments. 

If you had your website created five years ago or more and you are not sure if it is working for you or not, then check your website’s “score” on Enter your URL and email address, and press go. The website grader will give you an overall score for your website, based on blogging, social media, SEO, lead generation, mobile friendliness.
This blog was compiled by our staff writers. If you are looking for a solid inbound marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.