In continuing our series from the popular po st last week about “Good, Fast, or Cheap Web Design“, we want to stress that your website’s search engine optimization (SEO) is also important … very important!
SEO is the way to generate web traffic without having to pay for each individual lead. Spend your budget here! By identifying sales generating keywords and hiring a good team that will optimize and make very specific changes to your website structure, pages, content, images, scripts, and HTML code, YOU CAN increase your position in search engines.
Though, it is not cheap and results are not fast. Forbes agrees: it can take up to 3-12 months to see results in your website’s ranking on search engines (i.e. such as Google or BING).
It is not possible to optimize all three: good, fast and cheap. One will always suffer. In other words you have these options:
- Design something quickly and to a high standard, but then it will not be cheap.
- Design something quickly and cheaply, but it will not be of high quality.
- Design something with high quality and cheaply, but it will take a relatively long time.
A SEO specialist needs to take time to work together to complete keyword development and integration, search engine ranking reports, search engine registration, meta tag development, and affinity link research and execution.
Tip: “Paying for just 2-3 months of SEO is, in many cases, no better than throwing your money away. SEO is a long term marketing tactic, and shouldn’t be seen as a way to generate sales quickly. However, if you make the proper investment, and plan on being in it for the long haul (i.e. 6-12 months), SEO is a marketing tactic with one of the best ROIs out there.”
This blog was written by our staff writers. If you are looking for a solid inbound marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.