Three Tips for Finding and Testing New Marketing Channels

BY Peg McDermott on Jan 14, 2014 / IN marketing strategy

110309_proving_roi_for_Skeen_lgRegardless of how much success you have had marketing your company in the past, there is one thing you need to remember: things can and will change in the future. For this reason, you must be prepared to find and test new marketing channels on a regular basis.

At some point, the marketing strategy that worked so well in the past will begin to slow down. From there, you need to revise your approach to ensure equal (or more) success in the future.

So, what are you going to do now? Here are three tips to consider:

1. Experiment, experiment, and experiment some more. Try and test as many new marketing strategies as possible, even if you don’t feel they are going to yield the results you are looking for.

The more ideas you experiment with the better chance you have of finding a new marketing channel that produces top level results.

2. Track your return on investment. There is nothing wrong with spending money on marketing, as long as you know what you are getting in return. It is imperative to track your ROI, regardless of the channel, so that you know what you are getting for your money.

3. Optimize. Just because you are having success with a particular strategy doesn’t mean you should sit back and be happy with your current results. Did you know that a few changes here and there could lead to even more success in the near future? Continue to optimize your approach, day in and day out, until you reach peak performance.

It can be a challenge to find new marketing channels. The same holds true when it comes to testing each and every method. However, if you are serious about the future success of your business this is something you must do.

By following these tips, you will find it easier to pinpoint and test marketing channels that you have overlooked in the past.