Last week, we talked about how to create a successful social media strategy. With that advice guiding you, it is safe to assume that you have a basic idea of how to get started.
Of course, this leads to one very important question: why should my small business consider using social media?
While some companies are sure that social media is doing big things for them, others continue to shy away for one reason or the next. Here are five top reasons to use social media for your small business:
1. The competition is already doing so. If you have yet to get involved with social media, there is a good chance that others in your industry have passed you by. There is no better time than now to see if your competitors are on Twitter, Facebook, and LinkedIn. Even if you find that you are the last company to join, it is never too late to get started.
2. Show others what your company knows. One of the best reasons to use social media is to position yourself as an industry expert. You can do this by sharing useful information, answering questions asked by others, and simply staying active.
3. Target potential clients. Are you looking for a way to get more clients on board? Have you overlooked social media in the past? If so, you are in prime position to generate new business in the near future.
It will not be long after you begin using social media that you realize you are able to target potential clients.
4. Stay in touch with current clients and customers. Even though you may be using social media to generate new business, don’t forget that this is a great way to stay in touch with those who you have worked with in the past.
Remember this: your best customers are the ones you already have.
5. Expand your reach without expanding your budget. With the help of social media, you can reach people on the other side of the globe without spending a dime. Does it get any better than that?
Your small business can benefit from the use of social media. With the five points above in mind, you should now realize how important this is.
