For many years, when people talked about "paid ads", that automatically meant Facebook ads.
For a lot of businesses, Facebook is still the default for advertising online. Does it still makes sense to give Facebook ads priority in 2024, though? Here are some things to consider.
2024 is not 2014
Facebook ads worked really well…

For many years, when people talked about "paid ads", that automatically meant Facebook ads.
For a lot of businesses, Facebook is still the default for advertising online. Does it still makes sense to give Facebook ads priority in 2024, though? Here are some things to consider.
2024 is not 2014
Facebook ads worked really well…

Email subscriber lists naturally fluctuate over time, but it can be frustrating to watch subscriber numbers go steadily down with no indication as to why. It is just as important to hang on to existing customers as it is to acquire new ones, so try these techniques that professional marketers use to re-engage your inactive…

Your email list is a powerful lead generation tool, so it makes sense that you would want to do everything you can to get as many signups as possible. However, you also need to consider the value that you're providing to all your website visitors, whether they sign up for your list or not. If…