B2B buyer behavior is changing fast. Discover the top shifts in decision-making and how to adapt your marketing strategy to stay ahead in 2025.
AI-powered marketing automation is no longer in the distant future — it’s here now, and it’s transforming how businesses approach marketing. By leveraging predictive analytics, hyper-personalized content, chatbots, and more, marketers can optimize their strategies for greater efficiency, engagement, and conversions. Here are a few of the innovative ways that we're seeing businesses using AI…
If you think you already know what ChatGPT is all about, you ain't seen nothin' yet. The new OpenAI o1 model is the first version of ChatGPT that is capable of out-smarting humans in some areas of problem solving, and that means it's no longer merely an assistant — it's more like a strategist who can…
As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews. The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you're just starting to build your online presence, it can be frustrating trying…
Marketers often look for whatever is new and trending, but many older strategies are still highly effective. While digital tools and platforms continue to evolve, classic marketing techniques can still deliver solid results. Here are five established marketing strategies that will get the job done in 2024. 1. Refreshing and repurposing existing content Over time,…
We're back with more from the COGO AI Newsletter, featuring all the advice you need from experts who know how to integrate AI into a digital marketing strategy! TOP HEADLINES Better than ever — Google's AI Overviews now overlap more with organic search results. Fabrication blunder — Lionsgate parts ways with a marketing consultant after…
We're back with more from the COGO AI Newsletter, featuring all the advice you need from experts who know how to integrate AI into a digital marketing strategy! TOP HEADLINES Better than ever — Google's AI Overviews now overlap more with organic search results. Fabrication blunder — Lionsgate parts ways with a marketing consultant after…
The COGO AI Newsletter is back, with the hottest AI-based tips to boost your marketing this summer! TOP HEADLINES Google weathers the storm — Even with the chaotic rollout of AI Overviews, Google ad revenue has been resilient. Where it fits in — Businesses are finding that AI actually enhances creativity, but not in the way…
The COGO AI Newsletter is back, with the hottest AI-based tips to boost your marketing this summer! TOP HEADLINES Google weathers the storm — Even with the chaotic rollout of AI Overviews, Google ad revenue has been resilient. Where it fits in — Businesses are finding that AI actually enhances creativity, but not in the way…
It's a brand new month, and the COGO AI newsletter will help you make the most of it with AI marketing news and tips! TOP HEADLINES AI reigns for video — Over two-thirds of marketers are looking to AI for video content, according to a new report. Crossing a line — A new all-AI ad from…
We're back with more expertise from the COGO AI Newsletter, featuring tips and tricks to blend AI into your digital marketing strategy! TOP HEADLINES Supercharge your social — Why AI is the key to boosting your social media marketing this year. Enhanced user experience — Meta expands AI capabilities for Reels and feed recommendations. Traffic…
With the Super Bowl coming up this weekend, all eyes will be not only on the players, but also the brands that occupy some of the most visible (and expensive!) ad spaces in the world. While your business probably doesn't have the kind of marketing budget to spring for a Super Bowl commercial, you can…
