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WHERE BUSINESSES GO TO GROW

COGO AI Newsletter, Late July 2024

The COGO AI Newsletter is back, with the hottest AI-based tips to boost your marketing this summer!

 


TOP HEADLINES

Google weathers the storm — Even with the chaotic rollout of AI Overviews, Google ad revenue has been resilient.

Where it fits in — Businesses are finding that AI actually enhances creativity, but not in the way that was expected.

AI growth report — Up-to-date stats showing just how much artificial intelligence is affecting businesses so far.

 


TOOL TRENDS

Sugar CRM — This tool brings powerful AI-driven service and sales capabilities to businesses to enhance customer interactions.

Alison.ai — Trendhunter tests out a new tool to help optimize marketing campaigns and automate repetitive tasks.

From A to Z — Revolutionize your small business with these essential AI marketing tools that cover all the bases.

 


ESSENTIAL SKILLS

How to integrate AI — Here are some tips to bring AI into your marketing strategy, from planning and execution to analysis.

AI versus empathy — CMOs are grappling with how to balance the need for new tech with the need for emotional intelligence.

Struggling to keep up? — Even if you have no AI skills, these three tactics can give you an edge.

 


IN-DEPTH

Gen AI challenges — A marketing exec speaks candidly and anonymously about working with clients in the era of generative AI.

 


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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