Welcome to this month’s edition of the COGO Newsletter, featuring the best tricks of the trade from experts who know how to build a solid digital marketing strategy!
THE BIG PICTURE
The art of the story — Why storytelling is crucial for business marketing success.
Supercharge with search — 5 tricks to help you maximize your Google presence in 2024.
Learn by example — These are the best marketing campaigns of the year so far, and why they’ve been so successful.
SOCIAL AND BRAND AWARENESS
Leverage through social — Are you using your company’s social channels to their full potential? Most businesses aren’t.
Building brand awareness — Why paid media isn’t the only way for brands to reach new customers.
5 main KPIs — What you need to be tracking to quantify your social media marketing progress.
LEAD GENERATION
Changing roles — How the self-service buying journey is causing a reversal between marketing and sales.
One step at a time — Overcoming the 5 major hurdles in lead generation.
Live by the list — The 3 essential steps to growing your email list in 2024.
JUST FOR FUN
Poking fun at the outage — Just a day after the world’s biggest IT blackout, Decathlon makes a joke to lighten the mood.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
