As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews.
The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you're just starting to build your online presence, it can be frustrating trying…
SEO is never a marketer's favorite task. It's known for being complicated, tedious, and never-ending, but AI is starting to shoulder some of the burden. Here are the top AI SEO tools that will not only make your life easier, but help your website rank higher for your target keywords.
Surfer SEO - For those…
Local SEO is an essential aspect of any digital marketing strategy. Optimizing your company's online presence to improve its visibility in local search results can bring awareness of your products and services to the exact people who are most likely to become loyal customers. But with Google's never-ending changes to its ranking algorithms, how do…
No one goes into business wanting to alienate customers, so the first time you discover a negative review on your Google Business listing, it can be upsetting. You might feel the 1-star rating is unfortunate, undeserved, or even worse, the review might be from someone who's not even a customer of yours. All of this can…
If you've been in the business world for longer than a decade, you're almost certainly used to the traditional model of the customer journey, in which the key factor was the skills of the sales rep. If a rep was good at selling, then the sales would happen, end of story. Sales reps controlled the situation by carefully crafting a narrative for the customer, letting information trickle out only when absolutely necessary.
As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be. What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive. Here are five ways to do just that:
So online reviews … why are they important, and why are they needed as part of your reputation strategy?
If you’ve ever bought anything online, you’ve encountered a typical online review or “star” rating for a product. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behavior of your audience.
88% have read reviews to determine the quality of a local business, and 88% of consumers say they trustonline reviews as much as personal recommendations. The trend keeps increasing over the years as well. This is why they are important.
