If you spend any of your free time on the internet, chances are you have a personal Facebook account, Twitter account, and maybe a few other accounts here and there. If you're also using social media for marketing your business, then you probably have separate accounts set up under your company's name, as well. Regardless of whether you're a sole proprietor or have an office full of employees, someone has to be running your social media accounts, updating and responding to activity. That someone may be you, or it may be an associate.
Great information for all you Facebook Fan Page newbies!
I frequently give talks to various business groups on the best way to use social media to build awareness around your business 
and drive targeted leads to your website. When I begin, I see a few (okay, many!) skeptical faces in the audience and most of that skepticism is because of the technical overwhelm many feel when starting out in this new digital frontier. Many just don't know where to begin and get stuck in analysis paralysis and then end up not doing anything.
It’s fairly well known that a solid social media strategy is very effective in raising awareness around a brand. What is less known, is that social media also serves as a powerful tool in search engine optimization. Today, search engines can index or “crawl” and rank a Facebook fan page, a LinkedIn professional profile, blog…
I often look to other seasoned marketers for guidance and insights and one of those mavens is Marcia Yudkin. See below for what she had to say about building trust with customers: