It’s fairly well known that a solid social media strategy is very effective in raising awareness around a brand. What is less known, is that social media also serves as a powerful tool in search engine optimization. Today, search engines can index or “crawl” and rank a Facebook fan page, a LinkedIn professional profile, blog posts, even your tweets! The more content you publish to the “social wire” the better the chance that your brand will show up in first page search results. If a potential customer does a search for your services or products, the search could return a blog post, your Facebook fan page, a LinkedIn profile, a newsletter, an article…you get the idea. The more digital content you publish, the more targeted traffic you could be driving to your business.
