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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, November 2022

It’s time for another edition of Digital Blend, featuring the best digital marketing tactics and strategies from top thought leaders in the industry!


WEB DESIGN

Dialing in site performance – These are the best ways to check your website’s health and make sure it’s performing as well as it can.

The perfect B2B service page – A 13-point webpage checklist for B2B brands providing a high-end service.

Keys to a smooth redesign – If your website needs an overhaul, here’s how to make it less overwhelming.


OPTIMIZATION

The new Google feature that can boost your business – Google has provided a powerful new way for businesses to connect with potential customers.

Adapting to topic clusters – As search engine algorithms evolve, SEO strategies need to evolve as well.

Google now shows delivery data – If your business ships physical products, Google will now let potential customers know how accurate and fast your deliveries are.


TRAFFIC AND GROWTH

How to grow despite the economy – Even though 2023 may seem like dark clouds on the horizon, there’s still a silver lining to be found.

Counteracting a negative review – Every business will receive a bad review at some point – here’s how best to handle it.

Expand through YouTube – Get more conversions from your YouTube ads with this scaling technique.


JUST FOR FUN

A risky and risqué campaign – An Australian underwear company launches with an amusing marking stunt that could have gotten people into hot water.


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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