Fifteen or even ten years ago, the web was a sea of text. Sure, there were photos and even some video, but bandwidth limitations kept these aspects of the web to a minimum, and if you wanted to get a message across, well-written copy was the way to do it.
Marketing over social media, like most online endeavors, is less a monetary investment, and more an investment of time and effort. It takes work to keep up with Facebook, Twitter, Google+, Pinterest, or however many other social networks you belong to, and keeping those conversations going strong is the key to making the effort worth it. So when you run across a new smaller, niche social network that seems like it could be promising for your business, it can be difficult to decide what to do. Do you really have time to be taking on another set of social media responsibilities? On the other hand, could a social network more tailored to your specific audience be exactly the boost your strategy needs?
With all the talk of Twitter, Facebook, Google+, and other social media, it's easy to start feeling like perhaps older protocols like email are on the way out in terms of marketing power. While it's certainly true that methods of online communication have changed and evolved dramatically over the past few years, it's important to remember that email has some benefits that other marketing methods don't have, and as such shouldn't be ignored as an essential component of your online marketing strategy.
Google is continually coming out with new tools to help you with your marketing efforts, and to reward those who have good content and sound expertise with higher rankings in its search engine. One of the more recent and most misunderstood elements of Google's ranking algorithm is Author Rank, which ostensibly allows authors to associate things they write online with a relevant Google profile.
For many years, it seemed like LinkedIn cruised along without making many changes. As a result, many people, both on a personal and business level, set their accounts up and then left them to stagnate. Over the past year, however, LinkedIn has made a lot of improvements to the site, so if you haven't updated your profile in a while, now is a great time.
By now you've probably noticed that mobile browsing is the next big thing, and in fact even now mobile computing is of the most popular ways to access the internet. This means that every business owner at some point needs to have a site that is mobile-friendly and optimized accordingly. It may seem like a mammoth task, but if you keep a few things in mind as you're developing your ideas, you can make the entire process a lot easier.
