When it comes to marketing your company, product or service, there is nothing more important than knowing your audience.
A growing number of companies have come to realize the benefits of marketing to Millennials, which is the group of people born between 1980 and 2000.
While there is a lot that goes into developing a marketing strategy focused on Millennials, it can be the difference between success and failure. After all, this generation is the largest by number at roughly 79 million people.
If your Millennial marketing strategy needs some work, here are three tips to implement:
1. Rely heavily on social media. According to a recent survey by SDL, the best way to reach Millennials is via social media.
Even though this generation will continue to use search engines to identify information, from news to product reviews, social media is top dog when it comes to content discovery. This generation gets more information from Twitter, Facebook, and other social media services than search engines.
2. Go mobile. A strong mobile strategy gives you a greater chance of connecting with Millennials. Consider these two passages from the SDL study:
“Smartphones dominate and Millennials check them 43 times per day.”
“On average, 19 out of 20 Millennials own a smartphone.”
There may never come a day when everybody is using a smartphone or tablet as opposed to a computer, however, this is extremely common among this generation.
If you don’t have a mobile strategy, driven by a mobile friendly website, you are going to fall short of the competition.
3. User generated content is king. MarketingProfs noted a SocialChorus survey saying that 91 percent of Millennials “trust their friends for product recommendations.” This is a huge opportunity for companies to market to Millennials. Those who encourage customers to share reviews and information, especially on social media, can take advantage of the power of used generated content.
There is a big difference between marketing to Millennials and other generations, such as Baby Boomers. If you want to make the most of your Millennial marketing strategy, the three tips above should put you on the right path without delay.
When you rely on social media, focus on your mobile strategy, and harness the power of user generated content, you will soon find that your plan for marketing to Millennials is paying off. At that point, you can fine tune your approach to achieve even greater results.
