You don’t have to spend a single cent to take advantage of the power of LinkedIn. You can use the biggest networking site in the world, free of cost, to connect with others as a means of boosting your business.
Once you have a solid organic strategy in place, it is time to consider another strategy: LinkedIn Ads.
With this feature of LinkedIn, you can get your company in front of a large number of people. Even better is the fact that there are two ways to control the cost of your campaigns:
- Pay-per-click. In short, you can specify the maximum amount you are willing to pay for each click on your ad. Along with this, you will set a daily budget to ensure that you don’t overspend.
- CPM. With this option, you set a cost for each 1,000 times your ad is served. This has nothing to do with how many clicks the ad receives. For those who care more about how many impressions their ad gets, as opposed to clicks, this is the way to go.
Can you Afford it?
LinkedIn has done an excellent job making its ad platform affordable for most companies. Here are a few things you need to know:
- The minimum daily budget is $10
- The minimum cost per click is $2
- The minimum CPM is $2 per 1,000 impressions
With numbers like those, it is easy to see that you can get started with LinkedIn Ads without breaking the bank.
Why use LinkedIn Ads?
Before you get started, this is the one question you need to answer. Here are a few reasons to give LinkedIn Ads a try:
- Ability to promote your company solely to business professionals
- Low startup cost
- CPC and CPM options, ensuring that you get the most bang for your buck
- Well placed ads, improving the chance of it being seen and/or clicked on
- Easy to use system, which is a big plus for those who are new to online advertising
If you have long used LinkedIn to connect with others and grow your business, it may be time to take your approach to the next level. You know how to win with an organic strategy, now it is time to do the same by purchasing ads.
Many companies have had great success with LinkedIn Ads, and a small experiment will give you a better idea of if you can join them in the near future.
