Social media and online marketing connects people at a low cost and is one of the best and most inexpensive ways to reach out to existing customers and start a dialogue with new ones.
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A while back we emphasized the importance of using tools, such as LinkedIn to grow your personal brand, clientele, and show your expertise in the market. You can establish credibility, join and participate in LinkedIn groups that are closely related to the area you wish to be viewed as an expert in. Posting questions, quotes, industry news or trends, or related resources on thought leadership will help you generate discussions, show your willingness to learn, engage your followers, and stay on customers’ radar. It is important to share useful content.
It’s all about creating content in the right context! Is it a weekly blogon your website, free eBook, webinar, or photos on social media accounts, that keep your customers and potential customers engaged? This is all online marketing. Videos can be a great way to increase your status online and demonstrate your industry knowledge and expertise. Keep in mind: people tune out traditional marketing, proactive sales campaigns, flyers, spam, etc. if it is interruptive to them. People … like you too … only want to read messages that speak to their needs.
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Our lead development strategy, here at COGO Interactive, does begin with a powerful social media marketing strategy. Take it from these experts as well: 10 Ecommerce Experts Share Their Insights on How to Increase Revenue. Andrew of Right Channel Radios said “The #1 thing I would do to increase my store’s online revenue is to figure out who my core customer was and where they hung out. Without this knowledge, all of your marketing activities will likely struggle to get meaningful traction. Sure, you may drive traffic but if you’re not targeting the right people it will fail to convert. Figure out who your customer is and where they spend time online. Then ramp up your marketing efforts with a vengeance.” Additionally, Richard of Finch Goods Co. believes “Facebook and Instagram can be a goldmine for customer acquisition but you really need to make sure you are targeting the right buyer persona or you’ll just be burning cash.” Then he sold $4,000 in neckties through Instagram in just 2 weeks.
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Do you have something to share the world and teach to others? What is your expertise? Next steps: check outPathwright.com, it might help you get started, build your online school, and share instructional videos and content … in the right context.
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This blog was written by our staff writers. If you are looking for a solid digital marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.
