If you are reading this page, you are viewing a website online. “Digital presence” is all that stuff you do online with your story or your “content”. . . like engaging with customers on Facebook and your blog, tweeting, videos on YouTube and your website, reviews of your products, and your website.
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Your digital presence is the sum of all your online activities across web, mobile, social, and even large screen. Having a good or bad digital presence can have material impact on your brand, your revenue, and, most importantly, your long term success.
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Smart digital marketing can help you attract and keep clients:
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- People. Your digital presence is all about your organization. Your core branding and messaging should be in place before you begin with your digital marketing. Clearly showcase who you are, who you help, and how you help. This means you will also need to do some work on clearly defining your target markets for your business. Tip: showcase your organization’s people and expertise through photos, videos, and blogs on your website and social media networks.
- Process. Think about your goals, budget, and the resources that might be required to go “digital”. Consider which online marketing channels make sense for your business as well as the education or training you might need to get up to speed with building your online presence. You can track and map out how you create, manage, publish, monetize, engage with, and optimize your digital presence. Click here for a list of tools/resources from Forbes on how to monetize your social media campaigns.
- Platform. Yes, you need technology to make it happen. Consider all the new features and changes you hear about from social networks as well as Google. What works today may not work as well in six months. Tip: proactively focus on building your community online through search engines (web traffic), social media (networking), and your email database.
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“If you build it they will come” does not work in the real world. Ongoing social media marketing, search engine optimization (SEO), and online marketing all play very important roles in the continued health and success of an good online presence. It’s a wired, wired world out there!
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“If you build it they will come” does not work in the real world. Ongoing social media marketing, search engine optimization (SEO), and online marketing all play very important roles in the continued health and success of an good online presence. It’s a wired, wired world out there!
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This blog was written by our staff writers. If you are looking for a solid digital marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.
