Many people understand the benefits of updating their Facebook page on a regular basis, sharing information, tips, and ideas with others. But did you know you can take this one step further through the Facebook advertising platform?
As complicated as it may sound, Facebook advertising is extremely simple once you know what you are doing. Here are five steps that will lead you towards an effective campaign:
1. Start small. As tempted as you may be to set a large budget, start small with $10 or $20 per day. This may not bring big results, but it will give you a better idea of how the system works and what to expect along the way.
Note: you can scale up your campaign with each passing day, especially when you find an ad that generates results.
2. Set goals. Why are you advertising on Facebook? What are you hoping to accomplish? What are you going to do with the traffic once it arrives on your website?
If you don’t set goals, you will find it a challenge to track the success of your campaign.
3. Take advantage of the information available to you. For example, the Facebook ad guidelines page will help you better understand what you are and are not allowed to do. Along with information from Facebook, there are thousands of tutorials and online courses that will teach you how to effectively use this advertising platform.
4. Think outside the box. Many people believe that Facebook advertising is all about driving people to their website. While this is a good strategy, don’t overlook the benefits of pushing people towards your fan page. Doing so can lead to an increase in the number of “likes,” which will go a long way in improving your social media presence.
5. Experiment with different types of ads. Regardless of how much success you have with a particular ad, there is always room for improvement. Experiment with a variety of colors, images, and layouts, tracking the results of each one.
Have you given any thought to advertising on Facebook? If so, you know that this could make a big difference when it comes to the future success of your business.
Now that you know how to effectively advertise on Facebook, there is only one thing left to do: create an ad and see how it performs. This is a trial and error process, but if you stick with it you will be happy with the end result.
